Presumptive Democratic nominee Sen. Barack Obama (D-Ill.) lands in his native Hawaii on Friday and starts a vacation with a “welcome” rally at Keehi Lagoon Beach Park near the airport in Honolulu featuring Obama and wife Michelle.

A Pew survey said 48 percent of the public is suffering from “Obama fatigue.”

The last time he was in Hawaii was December, 2006; that’s when that famous bathing suit photo of him in the Pacific Ocean surf was shot. Before his presidential run, he would return to Hawaii each year. His grandmother, Madelyn Dunham and half sister Maya Soetoro-Ng are in Hawaii.

Obama’s vacation starts on the opening day of the Summer Olympics and he’ll let his paid advertising–the campaign bought time on the Olympics– work for him while he takes some time off the campaign trail with his wife and two daughters.

Asked if he was overexposed, Obama said, “We are going to correct that this week,” speaking to reporters on his campaign plane en route to Chicago.